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The now-expanded free site will have paid advertisements and sponsorships from companies, including computer seller Gateway Inc. The company previously charged $5 a month for an individual subscription to the online encyclopedia. Previously, the site primarily offered reviews of Web sites, in essence giving a seal of approval to the reliability of information found in certain places on the Internet.
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"If there is anything that was predesigned for the Internet, it was the Encyclopaedia Britannica," Yannias said.īeginning Tuesday, users of the free site (accessible from will have full access to the print encyclopedia's content as well as articles from 75 magazines, including Fortune, Newsweek, Entertainment Weekly and Science. But analysts reacted positively to the new site. The latest moves are the company's third stab at a consumer reference site. Many publishing analysts say Britannica, a closely held Chicago company, is behind the curve in capturing consumers amid the Internet revolution. The moves are designed to take advantage of the rapidly growing online marketplace, in which users prefer to retrieve information over the Web rather than crack open a book. The company doesn't plan to name a new CEO for the print operations. Paul Hoffman, 43, now senior vice president of editorial, will become president of the slimmed-down Encyclopaedia Britannica, which will retain the firm's print assets. Encyclopaedia Britannica Chief Executive Don Yannias, 41 years old, will leave that post and become CEO of .Īsked whether was considering an initial public offering of its new digital company, one official said, "We're not ruling out any options at this point." The new company, called (accessible via will house all of Encyclopaedia Britannica's digital assets, which include both its free and fee-based Web sites, as well as its CD-ROM and DVD businesses. So when Johnny starts doing that report on the moon landing or the Trojan Horse he won't need to subscribe - but he will need to sift through some sales pitches for toys, books and other items. The site will be free, but it will have corporate sponsors and commercial links. is expected to announce Tuesday that it plans to split off its digital properties into a separate company and overhaul its Web site, making the encyclopedia's database free to users for the first time.